In this episode, we interviewed Nura Ahmad, founder of HerTribe, a female-only fitness studio in Singapore. Nura is a Cancer Survivor, and that drived her passion to empower women to stay fit. You'll hear about her subscription model and how it can work for your business.

Listen to the Episode below:

In this episode, you'll hear about:

Nura's journey as a colon cancer survivor
Rebranded at a time of change
Subscription passes in a fitness business

Key Takeaways

02:41 — Nura was a colon cancer survivor at age 21

Nura was a colon cancer survivor. This was the turning point that inspired her to do something about her health and wellbeing. She was just 21-years old when that happened and was still studying.She had a strong pillar of support to get her through that difficult time.

03:33 — Subscription passes in a fitness business

Nura was inspired by Yoga Movement. She holds a quote dearly: "If you want to go fast, you go alone; if you want to go far, you go together as a team". That's when she came up with HerTribe.SG and now have 5 fitness instructors with her.

03:54 — Rebranding came at a time of change

Nura chose to rebrand to the now HerTribe.SG at a time when her business model shifted. It's all about giving greater impact. Make the shift to rebrand only when you see there's a need for it, or when your business direction changes.

05:02 — A Lot of hard work and consistent action is required

As an entrepreneur, a lot of hard work and consistent action is required. She just wished someone would have told her that when she was starting out in her business.

Links Mentioned:

FULL TRANSCRIPT

INTRO:

Welcome to Fempreneur Secrets Podcast where business secrets are revealed. My name is Huda and I'm the founder of Fempreneur Secrets, an online community for women to start and grow their business. I created this podcast to inspire women from all walks of life to get started in business. They're all meant to be step-by-step so you can take quick action into your life and business today. Let's get started with today's episode.

Huda: Today I have with me my friend Nura and she is the founder and creative director of Her Tribe SG. Nura, thank you so much for being here.

Nura: Thank you for having me, Huda.

Huda: No problem. So share with me a little bit more about what you do.

Nura: What I do on a daily basis is that I manage a team of five amazing instructors who are really excellent in their specialised expertise. Collectively together we actually empower women from all walks of life towards holistic healing through different holistic classes that happen on a day to day basis. We are basically a safe sanctuary for women to actually consider their emotional, mind, spiritual, and physical growth towards the holistic classes.

Huda: I understand that you also a pre and postnatal instructor.

Nura: Yeah, yeah.

Huda: So that's really interesting. So, do you incorporate this into your classes as well?

Nura: Definitely, I wouldn't want my prenatal and postnatal mothers miss out on the benefits of essential oils because I think, once you hold a title of mother you need a lot of emotional support. And it comes from these essential oils where we take care of your self-love and understanding what your body really needs by releasing all those negativity and tensions inside the body.

Huda: How are they like when they are in the classes? Do they bring their babies or it's just them?

Nura: For postnatal classes, it's usually where I allow mothers to bring the babies. But for prenatal the mothers come on their own, of course with the babies inside, and they are very committed.

Huda: So how long has Her Tribe been around?

Nura: So basically I founded Her Tribe in 2013 and I started to rebrand it into Her Tribe two years ago.

Huda: What were you doing before this?

Nura: Before that I was still schooling and doing my degree in business management, majoring in digital marketing. And I was actually working in publishing communications in a local company in Singapore, yeah.

Huda: So now share with me a little bit more about what was your turning point? What made you would decide that no matter what, this is the industry I'm going to be in, I'm going to stick into this industry.

Nura: I was actually a colon cancer survivor. And that turning point actually gave me a true calling to do something about my wellbeing.

Huda: So colon cancer — how old were you when you actually had that?

Nura: When I had that I was actually 21-years-old.

Huda: Oh my God!

Nura: Yeah.

Huda: So 21-years-old means you were actually studying at the time?

Nura: Yes, I was still studying.

Huda: Oh my God! And you managed to complete your degree nonetheless.

Nura: Yes.

Huda: Okay, so that is such-

Nura: It was struggling, but I have help from my ex-boyfriend who is now my husband.

Huda: Okay, so he was there to help you in this journey.

Nura: Yes. Yeah.

Huda: I understand Her Tribe sells subscriptions also, in a way, passes right?

Nura: Correct, yes.

Huda: It's called passes to fit people. Woman who wants to have more than one class. So you want to have that commitment, right?

Nura: Right.

Huda: So what was the inspiration behind that model?

Nura: I look at the Yoga Movement as one of my businesses inspirations. And that actually inspired me with this code that I hold on to daily. "If you want to go fast, you go alone, but if you want to go far, you go together as a team."

Huda: After four years of running your business, then you chose to rebrand. So what was the inspiration or motivation to rebrand?

Nura: The inspiration to rebrand is having the notion that I can impact more lives when I go into diversity and when I stick to challenging myself in storytelling i.e different message for different campaigns that her tribe wants to deliver every month.

Huda: In that sense, I guess in a way you are seeing that the reason for moving and rebranding as a point in your business regardless of where you are listening or in your stage in your business: You chose to rebrand only if it impacts more life or it really changes the whole mission of what you are doing.

Nura: If you have an experience that you go through on a personal live, I guess that impacted the growth of your business as well. Yeah, that way, there is some essence that you can put into words or into visuals.

Huda: Okay, so I have this very interesting question to ask everyone I interview.

Nura: Okay.

Huda: So what is one thing that you wish someone would have told you when you are starting out as an entrepreneur? But nobody actually tell you.

Nura: I wish someone would have told me that it takes a lot of hard work and consistent actions, because you may have the best ideas and intentions to have a certain campaign or certain product, but then if you don't have consistent actions, it will not bear fruit.

Huda: Let's talk about what you offer, what Her Tribe offers as a whole. So we mentioned about all the different activities. So you shared with me about an app.

Nura: Yes, yeah, yeah. In Her Tribe, I offer two types. An online service and offline service as well. So you know that offline service, we have our studio classes. Members are or even followers, will be able to do their classes online.

Huda: So they can do this online?

Nura: Yes.

Huda: At the comfort of their own homes?

Nura: Yeah, yeah, in the comfort of their home.

Huda: Okay, that's lovely. So we will put a link in the show notes for you to find out more about this when it's ready. So what's Her Tribe going to be like maybe three or six months down the road?

Nura: We will still be offering our offline classes in the studio, but it will be more emphasis on our online classes where the members or even our new followers will be able to do our classes in the comfort of their home or offices.

Huda: How can our listeners get in touch with you?

Nura: Of course, it's through social media. So if they want to find us on Instagram or Facebook it's, hertribe.sg. But if they want to go online, it's www.hertribe.sg.

Huda: Okay. That's nice. Okay. So I think we've pretty much summarised everything that we needed to and we already discussed a lot of things with you, Nura. Thank you so much for being here and I think it's really inspirational and insightful to have your perspective into the business.

Nura: Thank you, Huda, for having me. It's actually quite challenging for me to be sharing this. So, so nervous. I thank you for uplifting me, to having this podcast series.

Huda: Thank you so much.

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