The Ultimate List of Categories for your Business Instagram
Instagram is my go-to platform for social media authority, but there are just so many complex things to setup. When you’re new to using Instagram for Business, it can get quite daunting. So, in this series of setup for Instagram, I’ll walk you through what you need to do to setup your Instagram account with ease.
Why do you need a category?
When you’ve switched from personal Instagram to Professional, you will need to choose which Category your account belongs to. This is a way for Instagram to use data so you will be sent information like ads and accounts that may interest your category.
This is also a great way for your audience to know what type of business you are running. The brand name may not be enough for them to know how you can help. So, the category will help your audience make better decisions on working with you.
Here’s the Ultimate List of Categories for Your Instagram Account
Choose the category that best represents your brand. Don’t overthink this though, because you’d have to rummage through 1000+ categories! Think about what your business offer, and how your Instagram audience can relate with that.
I’ve pulled this list from a few sources PLUS our own intricate research of tapping on that category button. We will keep this list updated, so you’ll see when we last update this post for accuracy.
Here goes~!
A
Academic Camp
Accessories
Accountant
Actor
Acupuncturist
Advertising Agency
Advertising/Marketing
Aerospace Company
African Restaurant
Agricultural Cooperative
Agriculture
Airline Company
Album
Allergist
Alternative & Holistic Health Service
Amateur Sports Team
Antique Store
Apartment & Condo Building
App Page
Apparel Distributor
Appliance Repair Service
Aquarium
Architectural Designer
Argentinian Restaurant
Aromatherapy Service
Art
Artist
Arts & Entertainment
Asian Fusion Restaurant
Astrologist & Psychic
Athlete
Audiologist
Auditorium
Australian Restaurant
Automotive Repair Shop
Aviation School
Awning Supplier
B
Baby & Children’s Clothing Store
Baby Goods/Kids Goods
Bags & Luggage Company
Bags & Luggage Store
Bags/Luggage
Bail Bondsmen
Bakery
Band
Bank
Bar
Bar & Grill
Barbecue Restaurant
Barber Shop
Bartending Service
Beach
Beach Resort
Beauty Salon
Beauty, Cosmetic & Personal Care
Beer Bar
Biotechnology Company
Blinds & Curtains Store
Blogger
Board Game
Boat / Sailing Instructor
Book
Borough
Botanical Garden
Bottled Water Company
Brand
Brand Agency
Buffet Restaurant
Building Material Store
Building Materials
Burger Restaurant
Bus Tour Agency
Business
Business Center
Business Service
Butcher Shop
C
Cabin
Cabinet & Countertop Store
Cable & Satellite Company
Cafe
Cafeteria
Camera Store
Camera/Photo
Canadian Restaurant
Candy Store
Canoe & Kayak Rental
Cantonese Restaurant
Car Dealership
Cash Advance Service
Casino
Chicken Joint
Child Care Service
Child Protective Service
Chimney Sweeper
Chinese Restaurant
Chiropractor
Chocolate Shop
Choir
Christian Church
Church
Church Of Christ
Church Of Jesus Christ Of Latter-Day Saints
City
City Infrastructure
Cleaning Service
Clothing (Brand)
Clothing Store
Cocktail Bar
Coffee Shop
Collectibles Store
College & University
Colombian Restaurant
Comedian
Comedy Club
Comfort Food Restaurant
Comic Bookstore
Commercial & Industrial
Commercial & Industrial Equipment Supplier
Commercial & Industrial Equipment Supplier
Commercial Bank
Commercial Equipment
Commercial Real Estate Agency
Commercial Truck Dealership
Community
Community Organization
Company
Competition
Concert Tour
Concrete Contractor
Construction Company
Consulate & Embassy
Consulting Agency
Contemporary Art Museum
Continental Restaurant
Contractor
Convenience Store
Convent & Monastery
Convention Center
Cooking School
Copywriting Service
Corporate Lawyer
Corporate Office
Cosmetic Dentist
Credit Union
Currency Exchange
D
Dairy Farm
Damage Restoration Service
Dance & Night Club
Dance School
Dance Studio
Dancer
Dating Service
Day Care
Day Spa
Deli
Design & Fashion
Dessert Shop
Discount Store
Doctor
Dorm
Driving School
Drug Addiction Treatment Center
Dry Cleaner
Dui Lawyer
E
E-Cigarette Store
Eco Tour Agency
E-Commerce Website
Education
Engineering Service
Entertainment Website
Entrepreneur
Environmental Conservation Organization
Environmental Consultant
Environmental Service
Episode
Equestrian Center
Escape Game Room
Esports League
Estate Planning Lawyer
Ethiopian Restaurant
European Restaurant
Evangelical Church
Event
Event Photographer
Event Planner
Event Videographer
Exotic Car Rental
F
Fabric Store
Family Doctor
Family Medicine Practice
Family Style Restaurant
Fashion Designer
Fashion Model
Fast Food Restaurant
Finance
Finance Company
Financial Aid Service
Financial Consultant
Financial Planner
Financial Service
Flight School
Florist
Flyboarding Center
Fondue Restaurant
Food & Beverage
Food Stand
Footwear Store
G
Gamer
Games/Toys
Gaming Video Creator
Garage Door Service
Garden Center
Gardener
Gas & Chemical Service
Gas Station
Gastropub
Gay Bar
Gelato Shop
General Dentist
German Restaurant
Gift Shop
Glass & Mirror Shop
Glass Manufacturer
Glass Service
Gluten-Free Restaurant
Go-Kart Track
Golf Cart Dealership
Government Organization
Graphic Designer
Grocery Store
H
Hair Replacement Service
Hair Salon
Halal Restaurant
Hardware Store
Hat Store
Haunted House
Hawaiian Restaurant
Health & Wellness Website
Health Food Restaurant
Health Food Store
Health Spa
Health/Beauty
Healthcare Administrator
Heating, Ventilating & Air Conditioning Service
Heating, Ventilating & Air Conditioning Service
High School
Hiking Trail
Hindu Temple
Historical Tour Agency
Home Decor
Home Improvement
Horse Trainer
Horseback Riding Center
Hospital
Hospitality Service
Hostel
Hot Air Balloon Tour Agency
Hot Dog Joint
Hotel
Hotel & Lodging
I
Ice Cream Shop
Independent Bookstore
Indian Chinese Restaurant
Indian Restaurant
Indo Chinese Restaurant
Indonesian Restaurant
Industrial Company
Information Technology Company
In-Home Service
Inn
Insurance Agent
Insurance Broker
Insurance Company
Intellectual Property Lawyer
Interest
Interior Design Studio
Internet Cafe
Internet Company
Internet Marketing Service
Internet Service Provider
Investing Service
Investment Bank
Investment Management Company
Irish Restaurant
J
Japanese Restaurant
Jazz & Blues Club
Jewelry & Watches Company
Jewelry/Watches
Journalist
Just For Fun
K
Karaoke
Kennel
Kitchen & Bath Contractor
Kitchen/Cooking
Kiteboarding Center
Korean Restaurant
Kosher Restaurant
L
Labor Union
Landmark & Historical Place
Landscape Architect
Landscape Company
Landscape Designer
Language School
Laser Hair Removal Service
Laser Tag Center
Lasik/Laser Eye Surgeon
Latin American Restaurant
Laundromat
Law Enforcement Agency
Lawyer & Law Firm
Library
Live Music Venue
Livery Stable
Livestock Farm
Loan Service
Lobbyist
Local & Travel Website
Local Business
Local Service
Locality
Locksmith
Lodge
Lottery Retailer
Lounge
Luggage Service
Lumber Yard
M
Magazine
Magician
Makeup Artist
Malaysian Restaurant
Management Service
Marina
Marine
Marine Supply Store
Market
Market Research Consultant
Marketing Agency
Marketing Consultant
Marriage Therapist
Media
Media Agency
Media/News Company
Medical & Health
Medical Cannabis Dispensary
Medical Center
Medical School
Medical Service
Medical Spa
Medical Supply Store
Meditation Center
Mediterranean Restaurant
Meeting Room
Men’s Clothing Store
Mental Health Service
Merchandising Service
Metal Fabricator
Metal Supplier
Methodist Church
Mexican Restaurant
Middle Eastern Restaurant
Middle School
Miniature Golf Course
Mining Company
Mission
Mobile Home Park
Mobile Phone Shop
Modeling Agency
Modern Art Museum
Modern European Restaurant
Monarch
Monument
Moroccan Restaurant
Mortgage Brokers
Mosque
Motel
Motivational Speaker
Motor Vehicle Company
Motorcycle Dealership
Motorcycle Manufacturer
Motorcycle Repair Shop
Motorsports Store
Mountain
Mountain Biking Shop
Movie
Movie & Music Store
Movie Character
Music Lessons & Instruction School
Music Video
Musician
Musician/Band
N
Nail Salon
Nanny
National Forest
National Park
Nature Preserve
Naturopath
Neapolitan Restaurant
Neighborhood
Neurologist
New American Restaurant
News & Media Website
Newspaper
Non-Governmental Organization (Ngo)
Nonprofit Organization
Not A Business
Nursing Agency
O
Obstetrician-Gynecologist (Obgyn)
Occupational Safety And Health Service
Occupational Therapist
Ocean
Office Equipment Store
Office Supplies
Opera House
Ophthalmologist
Optician
Optometrist
Oral Surgeon
Orchestra
Organic Grocery Store
Organization
Orthodontist
Osteopathic Doctor
Other
Outdoor & Sporting Goods Company
Outdoor Equipment Store
Outdoor Recreation
Outlet Store
P
Paddleboarding Center
Paintball Center
Pakistani Restaurant
Palace
Park
Party Entertainment Service
Party Supply & Rental Shop
Passport & Visa Service
Patio/Garden
Paving & Asphalt Service
Pawn Shop
Pediatrician
Pentecostal Church
Performance & Event Venue
Performance Art
Performance Art Theatre
Personal Blog
Pest Control Service
Petting Zoo
Pharmaceutical Company
Pharmaceuticals
Pharmacy / Drugstore
Pho Restaurant
Phone/Tablet
Photographer
Photography Museum
Photography Videography
Physical Therapist
Pilates Studio
Pizza Place
Planetarium
Plastic Company
Plastic Manufacturer
Plastic Surgeon
Playground
Printing Service
Private Investigator
Private Members Club
Private Plane Charter
Private School
Proctologist
Producer
Product/Service
Professional Gamer
Professional Service
Professional Sports Team
Promenade
Property Lawyer
Property Management Company
Psychologist
Psychotherapist
Pub
Public & Government Service
Public Figure
Public Relations Agency
Public School
Public Service
Public Swimming Pool
Public Utility Company
Publisher
Q
Quay
R
Race Track
Radio Station
Rafting/Kayaking Center
Real Estate
Real Estate Agent
Real Estate Appraiser
Real Estate Company
Real Estate Developer
Record Label
Recruiter
Recycling & Waste Management
Recycling Center
Reference Website
Reflexologist
Refrigeration Service
Region
Regional Website
Religious Bookstore
Religious Center
Religious Organization
Rental Shop
Reproductive Service
Residence
Restaurant
Restaurant Supply Store
Restaurant Wholesaler
Retail Bank
Retail Company
Retirement & Assisted Living Facility
Rideshare Service
Robotics Company
Rock Climbing Gym
Rodeo
Roller Skating Rink
Roofing Service
S
School
Science, Technology & Engineering
Scooter Rental
Screen Printing & Embroidery
Scuba Diving Center
Scuba Instructor
Sculpture Garden
Seafood Restaurant
Seasonal Store
Secretarial Service
Security Guard Service
Self-Storage Facility
Service Apartments
Shop
Shopping & Retail
Shopping District
Shopping Mall
Shopping Service
Show
Sightseeing Tour Agency
Signs & Banner Service
Sikh Temple
Skate Shop
Skateboard Park
Ski & Snowboard Shop
Ski Resort
Skin Care Service
Skydiving Center
Smoothie & Juice Bar
Snorkeling Spot
Soba Restaurant
Soccer Field
Social Club
Social Media Agency
Social Service
Society & Culture Website
Software
Software Company
Solar Energy Company
Solar Energy Service
Song
Sorority & Fraternity
Soul Food Restaurant
Soup Restaurant
South African Restaurant
Southern Restaurant
Souvenir Shop
Spa
Spanish Restaurant
Specialty School
Sports & Recreation
Sports League
Sports Team
Storage Facility
Structural Engineer
Subway Station
Sunglasses & Eyewear Store
Supermarket
Surf Shop
Surfing Spot
Surveyor
Sushi Restaurant
Swimming Instructor
Swimming Pool & Hot Tub Service
Swimming Pool Cleaner
Swimwear Store
Symphony
T
Talent Agent
Teens & Kids Website
Telemarketing Service
Test Preparation Center
Tex-Mex Restaurant
Textile Company
Thai Restaurant
Theater
Theatrical Play
Theatrical Productions
Theme Restaurant
Therapist
Thrift & Consignment Store
Ticket Sales
Tiling Service
Tire Dealer & Repair Shop
Trade School
Traffic School
Train Station
Transit Stop
Transit System
Tutor/Teacher
Tv Channel
Tv Network
Tv Show
U
Udon Restaurant
Ukranian Restaurant
Unagi Restaurant
Uniform Supplier
Urban Farm
V
Vacation Home Rental
Vegetarian/Vegan Restaurant
Veterinarian
Video
Video Creator
Video Game
Video Game Store
Vietnamese Restaurant
Vintage Store
Visual Arts
Vitamin Supplement Shop
Vitamins/Supplements
W
Waste Management Company
Water Heater Installation & Repair Service
Water Park
Water Treatment Servic
Web Designer
Website
Wedding Planning Service
Winery/Vineyard
Women’s Clothing Store
Women’s Health Clinic
Work Position
Workplace & Office
Writer
Writing Service
X
Xinjiang
Y
Yakiniku Restaurant
Yakitori Restaurant
Yoga Studio
Yoshoku Restaurant
Youth Organization
Z
Zhejiang Restaurant
Zoo
So, which of these categories best represent your business? Let me know in the comments or tag us on Instagram @FempreneurSecrets!
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